Each towel is screen printed by hand in London and is £20.

To commemorate the impending nuptials of Prince William and Kate Middleton talented London based illustrator Luke James has taken inspiration from classic boxing match posters when creating his punchy design for this “Royal Rumble” tea towel. It's a limited edition of just 40 and we've grabbed them all and we're selling it exclusively online through our friends at CULTURELABEL.COM
Each tea towel is 100% cotton and has been screen printed by Luke in his Hoxton studio using eco-friendly inks.

Each tea towel is hand finished and is a real knock out!

Luke James graduated from Bournemouth Arts Institute, UK in 2006 and has been enjoying life as a busy freelance illustrator ever since. He creates work for a variety of different clients.

Some of these include The Sunday Times, The Sunday Express, Marks & Spencer, Barton Wilmore, Earthborn Paints, Howies, 55DSL, Amelia's Magazine and Notion Magazine.

A strong discipline in drawing and an obsession with mark making and line-quality form the basis of Luke's illustration. Luke's aim is to maintain the balance between new digital media and traditional, craft-based media, embracing past, present and future techniques.



Our frankly incredible new window display features 50 light switches each of which has been given an individual face thanks to the magic that is these light switch stickers.

Light Up Your Mood stickers come in three different options; boys, girls and animals. Each pack contains enough stickers to make eight different faces. Even better the vinyl stickers are wonderfully easy to apply and wont leave any messy/sticky residue when removed.

Light Up Your Mood stickers are available at Maiden, Shoreditch High St or from our online shop www.maidenshop.com for just £7.50 per pack! So lighten up and grab some now!

All images featured here belong to Henrietta Swift. Henrietta is also the designer of the stickers and created the 50 different faces that currently "live" in our window.



Cakes for Japan is a pop-up sushi inspired cake shop raising funds for the Red Cross following the devastating events in Japan.

Professional and amateur cake makers from all over London are donating edible goodies which will be sold at Maiden, on 188 Shoreditch High Street on Friday 18th March, 1100-1900. 100 percent of all money taken is being donated to charity. We are also trying to encourage as many people as possible to host their own Cakes for Japan events around the world so please do host your own event no matter how small, it ALL helps!




Here's a sneak peek of our royal wedding exhibition MY BIG FAT ROYAL WEDDING. We spent yesterday ironing newspapers from the day of Charles and Diana's wedding (29 July 2011). Once we'd ironed out 30 years worth of creases we then proceeded to mount them onto our basement walls.

We'll be doing loads more stuff in the basement to get it ready for our official launch night on 7th April!

East End Prints have also commissioned some of their artists to produce artworks based around the loose theme of the Royal Wedding.Affordable prints and originals nestle alongside Charles and Di memorabilia (which is all for sale).

Watch this space for more info!

Ponystep Magazine features Maiden

The immanent launch of Richard Mortimer's Ponystep Magazine is about to go off big time. For their first issue the Richard has pulled off a real coup de grace with his cover stars.

He's not only got fashion legend/rock royalty Jerry Hall looking amazing in YSL on one cover, but he also has KYLIE looking sexy as hell in Alaia on the other. Now that's what I call a launch issue.

Between the awesome covers Ponystep Magazine is choc-a-bloc with amazing features (read more here) including a lovely feature on Maiden's owner Noah Crutchfield! Many of our favourite people are also featured and/or involved in the magazine. Princess Julia interviews Kylie and both Josh Quinton and Felicity Hayward (who took residence in our basement for the Glorified Pound Shop event last September) are also featured in one of the fashion stories. Can't wait to get our paws on this magazine!!!